Club Car completes successful 2014 EMEIA Sales Training Tour

Following the introduction of its latest Precedent i3 model, Club Car’s new golf car with connected technology, and a restyled and reengineered line of Carryall utility vehicles, the world’s largest manufacturer of small-wheel, zero-emissions electric vehicles embarked on a bespoke “2014 Sales Training Tour” in EMEIA to help further strengthen the company’s distribution position in the region’s markets.

The recent Club Car Sales Training Tour, designed and executed by Billy Dakuras, Director of Sales and Channel Development, and  Francesco Cattaneo, Marketing EMEIA, attracted more than 100 dealer salespeople, representing 21 nationalities throughout Club Car’s EMEIA network.

The sessions, held in Dubai (UAE), Malaga (Spain), Leeds (United Kingdom) and Vienna (Austria), provided engaging, hands-on training and instruction.

“The regional approach allowed us to taylor our training to the respective areas and focus more on their specific market needs,” said Billy Dakuras. Francesco Cattaneo added: “ The salespeople were very receptive to the hands-on technique which led to greater participation and best practice sharing.”

The success of the EMEIA Sales Training Tour has triggered further initiatives in this field to increase the reach and frequency of such sessions.

“These events allow us to translate our individual and collective experiences and skills into value that our customers have come to expect from Club Car and our dealers – and this is a promise Club Car is committed to deliver on!” said Marco Natale VP Sales EMEIA.

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“The prestige of the Club Car brand, its European Tour heritage and the quality of its vehicles ensure all of our specific requirements are met and enables us to deliver a world-class experience to the members.”

Stephen Gibson, CEO, Wentworth Club

“From its minimal environmental impact to the technical innovations being introduced across its fleet, Club Car is a valued, long-term partner that has successfully evolved alongside the event.”

Richard Hills, European Ryder Cup Director

“At the home of golf we pride ourselves on working with the very best suppliers and believe that, in Club Car, we have found the market leaders in golf car and utility vehicles”

Danny Campbell, commercial director at St Andrews Links Trust

“Club Car is, without doubt, an industry leader and its high quality golf cars have continued to deliver the excellence and reliability we look for in a supplier.”

Stuart Gillett, General Manager for Golf At Goodwood

““Club Car is way ahead in terms of developing its electric vehicle technology.””

Austen Gravestock, Chief Executive, London Golf Club, European Tour Destination

““Club Car is not simply a supplier to Woburn Golf Club, it is a highly valued partner.””

Jason O’Malley, General Manager, Woburn Golf Club

“"We now have total control of our cart fleet."”

Thomas Döbber-Rüther, Fleesensee Golf & Country Club